Let’s face it, most first-time visitors don’t become buyers. Fewer than 2% of visitors make a purchase or inquire (become a lead) on their first visit. This is where having an automated sales funnel can make the difference when it comes to success or failure in your online efforts.
The combination of highly optimized and converting landing pages, automated marketing emails, and retargeting ads help build trust, credibility, and authority for your business and brand – all of which is necessary to convert cold traffic into buyers. Email marketing is still one of the most effective marketing tools. We help you segment your subscribers, craft compelling emails, and develop powerful drip campaigns that are dependent on each subscriber’s actions.
We’ll take the time to learn about your customer, their buying process, and cycle and we’ll map out an automated sales funnel to drive new leads and sales.
Is your website automatically generating targeted leads, right now?
How can PPC help your business?
Pay-Per-Click (PPC) advertising program allows you to invest @1, and then take home $3 or more. Our campaigns bring more traffic to your website within days, which means that you can attract new customers, sell your products, and convert site visitors to buyers almost instantly. Your ads will be displayed in addition to organic search engine listings, making a PPC campaign the perfect partner for other online marketing initiatives, like SEO. Your ads are only shown to people who are searching for exactly what you’re offering, so you can be confident that you’re getting qualified, targeted traffic that converts.
Why Do I Need PPC?
Competition for the top spots in the search engines is intense, and getting found can be hard. Your potential customers are probably already searching for the exact products and services that you offer, and with PPC you can make sure they’re able to find you. You only pay when someone actually clicks on your ad’s link, making PPC a very cost-effective marketing solution.
How Does PPC Compare to Other Marketing Channels?
If you want fast results from your internet marketing efforts, it’s hard to beat the effectiveness of PPC. However, PPC campaigns can be difficult and time consuming to manage properly. Our experienced team has extensive knowledge and experience on all major PPC advertising services, including Google AdWords, Yahoo! Search Marketing, Bing, Facebook, Looksmart, and others.
What Results Should I Expect?
We know what works and what doesn’t with Pay-Per-Click campaigns, and our in-house team of experts will put those time-tested strategies to good use for your business. We also know that the online marketing landscape is always changing, so we’re continuously researching best practices to deliver the highest return on your PPC investment. Our entire process is 100% transparent (please see below), and you can be involved every step of the way. The result? More website visitors, and more customers.
Facebook advertising that gets results.
Facebook advertising offers some of the most accurate demographic and interest targeting for finding new customers. By leveraging Facebook’s powerful ad platform, we make sure people who need your products or services see your business as a solution for those needs.
Retargeting works when your potential customer visits your website and then leaves. Later, we will show them your ads on Facebook. These ads will show them relevant information (or maybe a special offer) that will get them to want to come back to your site. This makes your marketing campaigns have even more of an impact with precision targeting. We manage thousands of Facebook ads for successful businesses and are known for getting results.
There is a lot of complexity to making Facebook and Instagram work for your business and you know how overwhelming it can be. This is where we come in – we’ll do the heavy lifting. Our agency pricing allows us to work for you at a fraction of what a full-time employee would cost to manage your Facebook ads.
We will take the time to learn who your ideal customer is so we have detailed customer profiles to target for you on Facebook. This information is used as a foundation for targeting when we set up your FB ads.
We will work with you to create graphics for your Facebook ads that get results. We can either work with your graphic designer or start from scratch and do it for you.
By taking the time to understand your brand’s personality, voice, and campaign goals, we will create engaging and effective ad copy and call-to-actions.
We are always testing copy, images, targeting, and landing pages for your ads to ensure we find the best possible combination to get you results. We’ll measure exactly what is working and what isn’t.
Geo-Social Campaigns for Local Marketing
Run locally targeted ad campaigns that are only visible to people within a specific radius of your business. With local marketing ads, we can target and communicate with anyone near your business and provide them with an incentive to visit your location in real-time.
We can do it all for you, from creation to management. We’ll use data from the campaigns and continue to tweak and improve the respective campaigns per your goals.
FB Video Ads
Combining Facebook video ads and remarketing is one of the best ways to get targeted, affordable, and high-converting traffic to your website.
We will gather and analyze dozens of data points for your ad campaigns, such as CTR, CPC, social reach, social engagement, frequency, and cost per conversion. We’ll send you these reports on the success of your campaigns so you always know where your campaigns stand.
Please note: We are not affiliated with Facebook. We are an independent agency and we abide by Facebook advertising policies on behalf of our clients.
HOW DOES THIS WORK?
Social Media can be confusing, frustrating, or just plain tiresome when you are a busy business owner. You can’t do everything yourself, and you are probably being stretched in a million different directions. If you are like most of our clients, the last thing you want to do is spend time attempting to navigate Social Media.
That’s where GMG comes in. We work with you to create a social media strategy that is tailored just for your brand and your goals. We aren’t just some agency that is just going to throw a bunch of random content up on your social media pages; we’re going to make sure we’re properly promoting your brand and creating content to help reach your goals. We build our campaigns around what’s most important to you, whether it be promoting your products, explaining your services, or gaining fans. Whatever your goals are, we’ll work with you to achieve them.
So how does it work? Once you sign up with GMG, you’ll be connected with your own Campaign Specialist who will work with you to develop a strategy based on what your business actually needs. The good news is that this doesn’t mean a lot of work for you. What this means is we will analyze your website, current social media efforts (if they are in place), and anything else is needed to truly understand you and your brand. We will develop a campaign that is unique and personalized for your business and work with you to bring your social media to life!
Now we don’t stop there! Once we’ve established a strategy, we will begin to implement it right away. Along with that, we will make sure all your profiles are setup properly, optimized and looking professional and beautiful. As we begin to post content and shape your social media presence, we’ll handle all the interaction and tribe building your brand needs, as well as run your Facebook advertising campaigns. Have a question? Need a second opinion? Just want to give us some feedback? Our team just a phone call or email away.
Search Engine Optimization (SEO) / Search Marketing Services
If people can’t find you, they can’t do business with you.
Search marketing refers to the organic and paid search activities that help boost your website’s search engine visibility, drive visitors and generate leads. It’s critical that your business gets found online when people are searching for your related products, services and knowledge.
Why is Search Marketing an important part of our inbound marketing partnerships?
Almost 134 million people in the U.S. use search engines on a regular basis to find information online, according to Marketing Sherpa.
68% of search engine users click on listings that make the first page of results while only 8% go beyond the first three pages of results, according to a recent Jupiter Research study.
39% of search engine users consider companies in the top natural search results to be leaders in their field, according to the Jupiter study.
Google was the chosen search engine for more than 72% of all U.S. Internet searches in March 2009, according to Hitwise.
We offer paid and organic SEO services and search marketing services including: